Our Strategy

We must strive globally to achieve a balanced sustainable food system that enables consumers, food professionals and service providers access to quality nutritious food from our land, soil and sea. Our ambition in creating a national centre of food culture is to create greater awareness, access to and knowledge transfer of our food culture, locally, nationally and globally. There is a strong need and desire for consumers and food professionals to connect more deeply with the source of their food, the people who produce it and the land, soil and sea from which it comes.